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How about a little bit of both. This project kept me on my toes, as it was my first attempt in package design. Having to understand the possibilites, learn the limitations and constructing the mock ups, taught me that attention to detail, like with any project is key. The concept for this project was playing off the creativity of Urban Outfitters, a hip urban clothing and accessory store built for the urban population. Picking up the asian theme and shape with bright colors with the 'CHO' logo the scientific breakdown of 'sugar" and using elements of science in the design.