Q:

Answer
Simply by making it attractive and fun. The concept behind this project was the idea of productively "wasting time" by playing and learning at the same time. A storage container for toys with a built in clock and simple packaging. I kept the basic integrity of IKEA brand products which are originally designed to be packaged in less material to reduce cost. Simple graphics and vibrant colors add to the overall look. IKEA continues to offer a wide variety of home furnishings that are conveniently transportable. Just one of the few reasons I was inspired for creating this product.